ATM Expo Exhibitor Information

Army Ten-Miler Expo presented by Navy Federal Credit Union

Welcome back to the Army’s Race and The Army Ten-Miler Expo! ATM is excited to host the 2024 ATM Expo on October 11th & 12th at the DC Armory in Washington, DC. All in-person runners will be required to attend the Expo to pick up their race packet, be the first to shop the official Army Ten-Miler Gear Store and engage with ATM’s Sponsors and Exhibitors.

The Expo will feature various exhibitors excited to sample the latest nutritional products, selling running gear, technology, recruiting new employees, performing free health screens and more. Conveniently located walking distance to the Metro, this event also offers complimentary parking to vendors and guests. The Expo welcomes runners, families, friends and the local community to attend at no cost!

The Expo encourages everyone to practice social distancing, remain vigilant, wear a mask and to be safe and healthy. Expo guests may be subject to a quick and easy security and body temperature check. Additionally, ATM’s and DC Armory’s Security & Crowd Control team will be monitoring the Expo’s capacity to ensure everyone is secured and safely engaging at the Expo.

Prices, Booth Sizes and Info:
To reserve your booth contact, Ms. Tatiana Molina at: tatiana.m.molina2.naf@army.mil.

What are the booth size options? Please note the Expo Layout will be socially and safely implemented to ensure DoD, CDC and District of Columbia’s COVID mitigation guidelines and regulations are being followed.

• 10' X 10' Standard Booth       
• 10' X 10' Corner Booth         
• 10' X 20' Standard Booth
• Contact Us  for other booth sizing opportunities               

    Contact Us

Click here to view the Exhibitor FAQ's.

About The Army Ten-Miler Expo (ATM), presented by Navy Federal Credit Union
The ATM Expo is held at the DC Armory located at 2001 E. Capitol Street SE, Washington, D.C. 20003 on October 11th & 12th. The event is open to the general public from 10 a.m. – 6 p.m. Note: U.S. military and civilians with Common Access Card (CAC) or Uniform Services ID card (USID) are admitted early each day starting at 8:30 a.m.

Expo Attendance
Army Ten-Miler is excited to welcome in-person runners to the Expo! ATM anticipates a higher in-person attendance as it continues to monitor new guidelines and a possibility for increase in, in-person registration. All ATM Expo attendees are to come prepared to wear a mask inside of the Expo. Additional detailed COVID mitigation specifics will be communicated to runners/exhibitors closer to the ATM Expo date.

Free Admission, Free Parking, Public Is Welcome
There is open and complimentary parking in Lots 3, 5 and 8 (near RFK Stadium) as well as the Metro located walking distance to the DC Armory. Please check the Metro’s website to plan your trip appropriately. https://www.wmata.com/

Suggested lines are Silver, Blue, or Orange Metro lines and exit at the Stadium-Armory Station.

Why showcase your products or services? Historical Data: 

• DC Armory with over 60,000 sq. ft. of exhibit area
• Attended by up to 65,000 runners, U.S. service members, and health and fitness enthusiasts
• Almost 49% of 2019 attendees made an expo purchase
• Free ATM Expo is open to the public
• Free parking and Metro accessible (exit at Stadium-Armory Station off the Blue, Orange and Silver lines)
• ATM marketing campaign promotes Expo and attendance
• Association with official Army event

Customer Demographics & Satisfaction

• 87% have a college degree or higher
• 55% have a household income of $150K or more
• 70% are homeowners
• 41% have children living at home
• 51% male/49% female (based on 2021 finishers)
• 78% are between the ages of 25 and 44
• 47% have a military affiliation
• 92% rated the race good or excellent

Expo Promotions

• Several print ads with up to 250,000 messages promoting the expo
• Up to 120 (60 sec) radio ads on 3-5 news and music stations
• Bi-monthly runner emails beginning in May
• Homepage and dedicated webpage promoting the Expo
• Facebook and Twitter mentions promoting the Expo

About the Army Ten-Miler?

• Third largest 10 mile race in the world
• All proceeds benefit Soldiers and Soldier Family MWR programs
• 39^th edition of the Army's race
• The official race of the U.S. Army is produced by the Military District of Washington
• 35,000 registrations sold out annually