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Expo & Race Weekend

ATM Expo Exhibitor Information

Your company can reach up to 50,000 engaged customers by exhibiting your products and services at the Army Ten-Miler (ATM) Expo held on Friday, October 11 and Saturday, October 12 at the DC Armory. Since there is no packet pick-up onsite at race day, thus all 35,000 runners are required to collect their official t-shirt, race bib and materials onsite at the ATM Expo.

"My organization had an excellent experience at the Army Ten-Miler Expo..." "For a small non-profit organization the Expo provided a great opportunity to network with larger organizations and spread awareness about our mission and programs to potential donors and volunteers." - iCare

Prices, Booth Sizes and Info:
Expo Booth Sales are now open. To reserve your booth, contact, Mrs. Maida Johnson at: maida.johnson2.naf@mail.mil or at: 202-685-3361.

What are the booth size options?

  • 10' X 10' Standard Booth       
  • 10' X 10' Corner Booth         
  • 10' X 20' Standard Booth                     
  • 10' X 20' Premium Booth      
  • 20' X 20' Standard Booth                     
  • 20' X 30' Premium Booth  

ATM Exhibitor Booth Application    Contact Us

Click here to view the Exhibitor FAQ's.

About The Army Ten-Miler Expo (ATM), presented by Navy Federal Credit Union
The ATM Expo is held at the DC Armory located at 2001 E. Capitol Street SE, Washington, D.C. 20003 on October 11 & 12. The event is open to the general public from 10 a.m. – 6 p.m. Note: U.S. military and civilians with Common Access Card (CAC) or Uniform Services ID card (USID) are admitted early each day starting at 8:30 a.m.

Free Admission, Free Parking, Public Is Welcome
There is free parking in Lot 3 or take the Silver, Blue, or Orange Metro lines and exit at the Stadium-Armory Station.


Why showcase your products or services?

  • DC Armory with over 60,000 sq. ft. of exhibit area
  • Attended by 40,000-50,000 runners, U.S. service members, and health and fitness enthusiasts
  • Almost 49% of 2018 attendees made an expo purchase
  • Free ATM Expo is open to the public
  • Free parking and Metro accessible (exit at Stadium-Armory Station off the Blue, Orange and Silver lines)
  • ATM marketing campaign promotes Expo and attendance
  • Association with official Army event

Customer Demographics & Satisfaction

  • 87% have a college degree or higher
  • 55% have a household income of $150K or more
  • 70% are homeowners
  • 41% have children living at home
  • 52% male/48% female (based on 2018 finishers)
  • 78% are between the ages of 25 and 44
  • 47% have a military affiliation
  • 92% rated the race good or excellent

Expo Promotions

  • Several print ads with up to 250,000 messages promoting the expo
  • Up to 120 (60 sec) radio ads on 3-5 news and music stations
  • Bi-monthly runner emails beginning in May
  • Homepage and dedicated webpage promoting the Expo
  • Facebook and Twitter mentions promoting the Expo

About the Army Ten-Miler?

  • Third largest 10 mile race in the world
  • All proceeds benefit Soldiers and Soldier Family MWR programs
  • 35th edition of the Army's race
  • The official race of the U.S. Army is produced by the Military District of Washington
  • 35,000 registrations sold out in a day

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Sponsorship. No Federal endorsement implied.
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