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ATM Expo Exhibitor Information

Your company can reach up to 50,000 engaged customers by exhibiting your products and services at the Army Ten-Miler (ATM) Expo held on Friday, October 5 and Saturday, October 6 at the DC Armory. Since there is no packet pick-up onsite at race day, thus all 35,000 runners are required to collect their official t-shirt, race bib and materials onsite at the ATM Expo.

"My organization had an excellent experience at the Army Ten-Miler Expo..." "For a small non-profit organization the Expo provided a great opportunity to network with larger organizations and spread awareness about our mission and programs to potential donors and volunteers." - iCare

Prices, Booth Sizes and Info:
Early Bird Special pricing is available now thru July 6. Reserve your booth during Early Bird Special and save up to 15% off of general 2018 booth prices. To reserve your booth, contact the ATM Expo Manager, Mr. Darryl Gale at: darryl.a.gale.naf@mail.mil or at: 202-685-3577.

What are the booth size options?

  • 10' X 10' Standard booth       
  • 10' X 10' Corner booth         
  • 10' X 20' Booth                     
  • 10' X 20' Premium booth      
  • 20' X 20' Booth                     
  • 20' X 30' Premium booth  

Contact Us

Click here to view the Exhibitor FAQ's.

Click here to view floor plan.

About The Army Ten-Miler Expo (ATM), presented by Navy Federal Credit Union
The ATM Expo is held at the DC Armory located at 2001 E. Capitol Street SE, Washington, D.C. 20003 on October 5 & 6. The event is open to the general public from 10 a.m. – 6 p.m. Note: U.S. military and civilians with Common Access Card (CAC) or Uniform Services ID card (USID) are admitted early each day starting at 8:30 a.m.

Free Admission, Free Parking, Public Is Welcome
There is free parking in Lot 3 or take the Silver, Blue, or Orange Metro lines and exit at the Stadium-Armory Station.


Why showcase your products or services?

  • DC Armory with over 60,000 sq. ft. of exhibit area
  • Attended by 40,000-50,000 runners, U.S. service members, and health and fitness enthusiasts
  • Almost 49% of 2017 attendees made an expo purchase
  • Free ATM Expo is open to the public
  • Free parking and Metro accessible (exit at Stadium-Armory Station off the Blue, Orange and Silver lines)
  • ATM marketing campaign promotes Expo and attendance
  • Association with official Army event

Customer Demographics & Satisfaction

  • 90% have a college degree or higher
  • 66% have a household income of $100K or more
  • 71% are homeowners
  • 35% have children living at home
  • 53% male/47% female (based on 2016 finishers)
  • 51% are between the ages of 25 and 44
  • 35% have a military affiliation
  • 91% rated the race good or excellent

Expo Promotions

  • Several print ads with up to 250,000 messages promoting the expo
  • Up to 120 (60 sec) radio ads on 3-5 news and music stations
  • Bi-monthly runner emails beginning in May
  • Homepage and dedicated webpage promoting the Expo
  • Facebook and Twitter mentions promoting the Expo

About the Army Ten-Miler?

  • Third largest 10 mile race in the world
  • All proceeds benefit Soldiers and Soldier Family MWR programs
  • 34th edition of the Army's race
  • The official race of the U.S. Army is produced by the Military District of Washington
  • 35,000 registrations sold out in day

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Sponsorship. No Federal endorsement implied.
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Sponsorship. No Federal endorsement implied.
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